SIHRE 2026 - professional exhibition for the HoReCa sector

Venue: Sofia, Inter Expo Center, Hall 1, Stand D7

Date: 27-30 January 2026.

In the period 27-30 January 2026, we had the pleasure to welcome partners and professionals from the HoReCa sector at SIHRE 2026 - the most important specialized exhibition for the industry in Bulgaria. The event was held at Inter Expo Center - Sofia and brought together leading brands, innovators and connoisseurs of the quality products for the professional kitchen.

At the EOS HoReCa stand, visitors had the opportunity to get a closer look and taste over 30 new products created with a focus on quality and authentic taste about the menu and the business.

Among the products presented were:

• new craft French bakery products
• authentic Italian focaccia
• new tastes Madleni и elegant cupcakes
• new chocolate inspirations
• new species fruit purees Les Vergers Boiron
• new sponge cakes

A special highlight of the program were the live demonstrations with Chef Stanislav Kotev, who offered practical inspiration, professional techniques and ideas with direct application in the restaurant and pastry industry. The demonstrations attracted a lot of interest and became a place for exchange of experience and culinary ideas.

Visitors also had the opportunity to see solutions from leading international brands such as Valrhona, Les Vergers Boiron, Prova Gourmet, St Michel, Bridor и Masdeu, as well as discuss individual partnership opportunities with the EOS HoReCa team.

SIHRE 2026 was not only a platform to showcase new products, but also a place to meet, inspire and share expertise among professionals from across the HoReCa sector.

Thank you to everyone who visited us and made our participation in SIHRE 2026 so successful and inspiring!

EOS HoReCa - taste, ideas and solutions for the professional kitchen.

SIHRE 2025 - an exclusive culinary experience for the HoReCa sector

Venue: Sofia, Inter Expo Center, Hall 1, Stand C2

Date: 18-21 February 2025.

From 18 to 21 February 2025 took place SIHRE 2025 - one of the most significant professional events for the HoReCa industry in Bulgaria. Representatives and specialists from the restaurant, hospitality and catering business gathered at Inter Expo Center - Sofia, stand C2, to discover new tastes, products and trends.

At the EOS stand, visitors had the opportunity to get acquainted with selected premium food products from leading European brands:

• sophisticated French baked goods from Bridor - masterfully baked croissants and brioche with authentic taste
• French madeleines from St. Michel - delicate and aromatic
• quality German bread from Backshop - distinguished by tradition and character
• classic Belgian mayonnaise Devos Lemmens (D&L)
• Italian Ponti vinegar - indispensable for the professional kitchen
• German cooking cream Naarmann - leader among brands in Germany

The event offered a rich demonstration program with special guests and presenters. Among them were:

• Chef Silvia Ailincai - internationally recognized culinary expert with experience in training and innovation in baking
• Chef Stanislav Kotev - a well-established gourmet with many years of experience who shared baking techniques, sauce preparation and modern approaches to cooking

Demonstrations included:

• techniques for baking baked goods and bread to perfection
• preparation of mayonnaise dressing for salads, herb vinaigrette with honey and spicy sriracha sauce with beef roast beef
• presentation of innovative and trendy products with direct application in the professional kitchen

SIHRE 2025 was an excellent opportunity for HoReCa professionals to meet new suppliers, exchange ideas and discover products to enrich their menus and business propositions.

Thank you to all visitors and participants who made this edition of SIHRE unforgettable!

EOS - we share a passion for quality food and professionalism.

BiorestCup 2024 - culinary and confectionery exhibition

Venue: Nu Boyana Film Studios, Sofia

Date: 29-31 October 2024.

29 to 31 October 2024 BiorestCup 2024 - a large-scale event for culinary and pastry professionals that brought together creatives, experts and enthusiasts at Nu Boyana Film Studios - Sofia. The competition and exhibition was an excellent platform for sharing experiences, technique demonstrations and new product launches.

At the EOS HoReCa stand, visitors had the opportunity to see and taste a variety of high-quality products, including:

• new 100% fruit purees Boiron - fresh and aromatic, suitable for pastry applications
• cupcakes filled with different themed ingredients - creative and ready for professional use
• vanilla and flavourings from Prova Gourmet - which add rich flavor and character
• other seasonal confectionery products - with a focus on quality and inspiration for professionals

BiorestCup 2024 offered a great opportunity for attendees to exchange ideas with colleagues, learn new techniques, and be inspired by the demonstrations and products presented at the booths.

Thank you to everyone who visited our booth and made the event so special!

EOS HoReCa - taste, quality and professional solutions for your business.

Exposition: 4 Seasons: Food and Drink for Tourism 2023

Venue: Hotel Imperial, Plovdiv; Hotel Sante, Velingrad

Date:  17.05 and 18.05 2023.

The EOC participates in the format for the first time 4 seasons of Food and beverages for tourism. It was held in Plovdiv and Velingrad. Naturally, this time too the EOC surprised with its decisions. The concept of 4 seasons is to provide a tasting part where selected chefs from Plovdiv and Velingrad can taste and express their opinion on the dishes prepared with the products of the exhibitors.

We focused on the suggestion of an amuse bouche, suitable for a starter, an aperitif or a compliment, as well as on making a quick and easy but spectacular dessert. We achieved this with the help of our chef Ilian Krustev, who worked wonders with the ready-made Masdeu cupcakes and bases. The result was impressive in Plovdiv: thunderous applause and an approving „mmm“ after every bite from the tasting chefs. Success after success, the same reaction was repeated in Velingrad, guaranteeing us the most important thing: the satisfaction of our quality products to our potential partners.

The tasting menu was made entirely with EOC products:

First plate: easy dessert

1. Cocoa cupcake with white chocolate ganache (Cacao Barry white chocolate Zephyr 34%, Naarmann cream 35,1% Whipping, Masdeu cocoa cupcake)
2. Square neutral cupcake with pineapple mousse (100% Fruit puree Boiron Pineapple, Naarmann cream 35,1% Whipping, Masdeu square neutral cupcake)
3. Chocolate cinnamon with mango mousse (100% Boiron Mango fruit puree, Naarmann cream 35,1% Whipping, Francis Miot French jam with mango and papaya, Masdeu chocolate cinnamon)

Second plate: salty delight of amuse bouche

1. Sesame tartlet with foie gras mousse, topped with orange jam and whisky (Masdeu Sesame tartlet, foie gras mousse, Francis Miot French jam with orange and whisky)
2. Boucher with custard (Masdeu Mini Boucher, Custard, Spices)
3. Cream Cheese and Salmon Cone (Masdeu Mini Neutral Cone, Zanetti Cream Cheese, Salmon and Fresh Fennel)

Exposition: Food and Drinks for Tourism Blue Summer 2023

Venue: Dreams Sunny Beach Hotel, Sunny Beach

Date:  27.04.2023 г.

During the South Black Sea Coast exhibition in Sunny Beach, we had special guests from the French bakery brand Bridor. Chef Sebastian Soltan baked the puff delights so that the aroma of butter spread throughout the hall and like a magnet attracted visitors. The whole team was dedicated to arranging and arranging our stand so that the delicacies looked irresistible. They did so well that long after the show was over, guests came to taste and talk about our delicious food.

We prepared French macarons and baked goods, as well as original French macarons, Italian tiramisu Bonta Divina, German rolls and Bretzel, maple syrup and let's not forget the hit of the season: the Masdeu cupcakes for easy and quick pastry. Once again, the one-of-a-kind, innovative EVOCAO 72% chocolate, made entirely from cocoa fruit, as well as Masdeu's ready-made macaron shells and ready-made eclairs and profiteroles attracted great interest.

Exposition: Food and Drinks for Tourism Blue Summer 2023

Venue: Hotel „International“, Golden Sands

Date:  19.04.2023 г.

After two awards for the 2022 winter season, EOC was ready to conquer the Bulgarian Black Sea coast with its quality products in 2023. At the Fresh Black Sea Exhibition, we offered convenient and easy solutions for catering and events in hotels, as well as a quick dessert for restaurants and patisseries, in the form of Masdeu Spanish cupcakes.

We welcomed visitors with French Bridor baked goods and classic sponge cake, German quality breads and premium Cacao Barry and Valrhona chocolate. Definitely on our stand stood out the chocolate that has no analogue on the market: the EVOCAO 72% by Cacao Barry. It is entirely created from the cacao fruit, with sugar extracted from the pulp and no lecithin, vanilla or other additives. We also showcased seasonal products such as Ponti balsamic vinegar, Belgian mayonnaise, Italian mozzarella, Bonta Divina Italian tiramisu, vegan burgers, 100% fruit purees for easy cocktails and pastry, and more. Our products were once again the stars of the show and there was huge interest in them afterwards.

Exposition: Food and Drinks for Tourism 2022

Venue: Hotel „Perelik“, Pamporovo

Date:  29.11.2022 г.

Enthused by the award in Bansko, the EOS team decided to outdo themselves again at the exhibition in Pamporovo. Besides the winter-themed Swiss fondue, we also presented an original raclette. We heated up the cheese cake and then scraped the mouth-watering softness onto Back Shop bread rolls to melt the guests' hearts with delight. We also offered a cheese and charcuterie buffet, German Bretzel, and sweet delights: madeleines, French baked goods, catering cupcakes, and other quality HORECA choices.

The well-selected and original presentation of our products brought success again. For the first time in the history of winter exhibitions, one company won two different awards in a row: the „Most Attractive Stand“ in Bansko; the „Best HORECA Product“ in Pamporovo. And this company is EOS! The vote was again in the hands of the guests of the exhibition - representatives of the tourist industry in Pamporovo and the surrounding area.

We are leaving a successful year behind and rushing into the new one full of energy for more wonderful moments! Thank you all for supporting us. We are getting better because of you.

Exposition: Food and Drinks for Tourism 2022

Venue: Kempinski Hotel, Bansko

Date: 17.11.2022 г.

The Bansko exhibition focuses on the attractive presentation and innovation in HORECA that will help businesses thrive in the extraordinary economic environment. The solutions offered by EOC were with a focus on quality, attractiveness, class and taste. We showcased French baked goods, real butter tarts, premium chocolate, original recipe French macarons and the icing on the cake - an original Swiss fondue with a blend of 4 types of authentic Swiss cheeses.

Our guest of honour from France, Chef Yannick Manceau, was also at the EOC stand. Chef Yannick Manceau showed our guests how to bake madeleines to perfection and presented them in an even more impressive way.

Thanks to our entire team, to Chef Manceau and to our hard work, EOC won the „Most Attractive Booth“ award. The vote was of the representatives of the tourism industry present at the exhibition, not only in Bansko, but also in the surrounding area.

And thank you, our partners and friends, for inspiring us to be even better!

Exposition: Hotel Forum 2022

Venue: Grand Hotel Millennium, Sofia

Date:  25 October 2022

It was a great emotion, honour and pleasure for the EOS team to present its quality selection at Hotel Forum 2022 - the largest conference for hotel investment and management in the country. „Can Bulgaria change its image as a „low budget“ destination and if so, how?“.

The event was attended by over 350 hotel owners and managers, many tour operators, architects and designers, as well as the special guest - the Minister of Tourism Mr. Ilin Dimitrov. He emphasized in his speech at the forum that the quality in the services and products offered is the key for hoteliers and restaurateurs to retain and impress their customers.
It is the quality that makes EOC stand out. Because EOC delivers the quality that makes the difference.

We demonstrated exactly that quality at Hotel Forum 2022 with our selection. The Bridor pastries, St Michel madeleines, Masdeu cones and tarts, 100% Boiron Ambient fruit purees and Valrhona chocolate impressed everyone! EOC was one of the stars of the forum.

We will continue to impress and delight with our first class range at other shows, forums and events, so keep an eye out for us!

Exposition: Food and Drinks for Tourism 2022

Venue: Hotel Riu Helius Paradise, Sl. Beach

Date:  11 May 2022

This year the forum „Food and Beverages for Tourism“ brought us together with colleagues and partners from the industry in Sl. We presented our new and innovative products from established global manufacturers. The feedback for the famous French St. Michel macadillos was more than promising, as well as for the new Boiron Ambient line - 100% fruit in puree form, ready to use. Masdeu hotel and catering bases as well as Cacao Barry chocolate impressed with their practicality and top quality, while Le Gall butter brought the artisanal touch of the French traditional butter-making school.

Exposition: Food and Drinks for Tourism 2022

Venue: International, Zl. Sands

Date:  27 April 2022

Beyond our traditional range of products for hotels and catering, this year we introduced several new brands for the Bulgarian market, such as French madeleines (St. Michel), a special line of natural fruit purees (Boiron Ambient), catering and hotel bases (Masdeu), chocolate for professional needs (Cacao Barry) and natural French butter (Le Gall).

Exposition: SIHRE 2022

Venue: Inter Expo Center, Sofia

Date:  15 - 18 March 2022

The focus of the EOC at this year's SIHRE was on several new and innovative brands in the confectionery sector.

Cacao Barry

One of the most inspiring chocolate brands with a history dating back to 1842, Cacao Barry's focus on innovation and unwavering quality have earned the brand popularity among chocolate connoisseurs worldwide. Its single origin range offers the exceptional expertise of the industry's top chocolatiers, as well as the unmistakable artisanal touch of the French confectionery school.

Boiron Ambient

World leader in frozen fruit and vegetable purees with a presence in 80 countries and more than 40 years of experience. The company uses the finest raw materials sourced under long-term contracts with meat producers, monitoring the growing process by its top experts year-round.

Masdeu

A company dedicated to the production and commercialization of a wide and creative variety of catering products and more specifically of food bases for filling, such as cupcakes, vol-au-vent, waffles and waffle cones.

Le Gall

A French family-owned company from the Brittany region with a history dating back to 1923, the company is popular for its artisanal approach to butter making (the artisian method) as well as its commitment to organic production methods. Le Gall is the preferred brand of some of the world's most sophisticated restaurants.

Exposition: SIHRE 2020

Venue: Inter Expo Center, Sofia

Date:  28- 31 January 2020

EOC focuses on three brands from the confectionery sector, known worldwide for their innovation and the wide applications of their products in the modern professional kitchen.

The advantages of the most famous French chocolate Valrhona, Boiron's natural fruit purees and Corman's liquid - ready to use butter were masterfully presented to our guests in the products of chef Ioana Petrova. Breton sable, chocolate Moaglio, Gianduja filled candies, black cherry cheesecakes with crispy pearls, and the unique Mango lemonade were just some of the delights available at our stand.

We would like to thank all of you with whom we were able to exchange valuable ideas about the trends and developments in the HORECA industry. Recipes of our products can be found at the link below, while our sales staff remains available for any future questions and suggestions.

https://eoshoreca.com/category/recepti/